Lowrance Electronics uses the slogan Find.Navigate.Dominate. and these words couldn’t ring more true. With the HDS Touch units and the Elite 7 HDI, Lowrance dominates the competition. I’ve been with Lowrance since 1999 and would be lost without my eyes under the water. This season I’ll have a HDS 12 Touch, Gen II 10, Gen II 8, and an Elite 7 HDI rigged on my boat. It would be my honor to show you all the features that make Lowrance the best made.